Trend Hotels and Suites by My Place is a new hotel franchise concept launched in 2020 for converting existing hotel properties. As of the FDD date, no Trend hotels have opened, making this a startup franchise system. The investment ranges from $272,500 to $2.95 million excluding real estate costs. The royalty structure phases in gradually: 0% for first 30 days, 2.5% for days 31-90, 4% for days 91-180, then 5% thereafter. Additional fees include 2.5% marketing fund, 1% loyalty program, and 1% revenue intelligence service. The franchise offers 10-year terms with optional 5-year renewal and protected territories negotiated based on market factors. Key risks include being an unproven concept with no operating track record, though it's backed by My Place Hotels which has 112 franchises sold.
Generated from 2025 Franchise Disclosure Document
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Total startup costs, working capital, and financial requirements
Training, marketing support, technology, and operational assistance
Royalty, marketing, technology, and other ongoing fees
Revenue data, P&L estimates, and financial projections
Lawsuits, disputes, and legal risk assessment
Territory rights, term length, non-compete, and transfer rules
82 legal provisions scored on a franchisee-friendliness scale
Unit growth trends, exit rates, and system trajectory
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