The Now Massage is a growing massage therapy franchise concept with 75 franchised units and 4 company-owned locations. The system has shown strong growth with no unit closures reported over the past 3 years. The investment is substantial ($486K-$849K) with multiple pre-opening fees totaling $134K-$140K paid to the franchisor. The franchise fee is $60,000 with ongoing royalties of 6% of gross sales (minimum $2,500/month after first year). Item 19 financial performance data shows median gross sales of $1.37M for 56 units, with significant variation from $367K to $2.49M. The concept requires owner-operator involvement and provides exclusive territories, though non-traditional locations are reserved by the franchisor. Training is comprehensive but comes with a $15,000 fee. The franchise agreement includes standard but restrictive post-term non-compete provisions (2 years, 25 miles).
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Total startup costs, working capital, and financial requirements
Training, marketing support, technology, and operational assistance
Royalty, marketing, technology, and other ongoing fees
Revenue data, P&L estimates, and financial projections
Lawsuits, disputes, and legal risk assessment
Territory rights, term length, non-compete, and transfer rules
82 legal provisions scored on a franchisee-friendliness scale
Unit growth trends, exit rates, and system trajectory
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