Question 1

What is the The Counter franchise royalty rate?

Accepted Answer

The The Counter franchise charges a royalty rate of 6.0% of gross sales, according to the latest Franchise Disclosure Document (FDD).

Question 2

What are the total ongoing fees for a The Counter franchise?

Accepted Answer

The total ongoing fee rate for a The Counter franchise is approximately 9.0% of gross sales, including royalty, marketing, technology, and other recurring fees.

Question 3

What is the The Counter franchise advertising fee?

Accepted Answer

The Counter requires a national advertising/marketing fund contribution of 3.0% of gross sales.