The Counter is a build-your-own burger franchise concept that has experienced severe system contraction, declining from 27 units in 2022 to just 11 units in 2024. While remaining units show strong average sales of $2.7M annually, the system has seen no new openings and high closure rates. The franchise requires significant investment ($712K-$1.98M) with standard 6% royalty and 3% ad fund fees. Territory protection is limited to 2-mile radius. High failure rate and system decline present major red flags for prospective franchisees.
Generated from 2025 Franchise Disclosure Document
AI-generated from FDD analysis — use as a checklist with your attorney
Total startup costs, working capital, and financial requirements
Training, marketing support, technology, and operational assistance
Royalty, marketing, technology, and other ongoing fees
Revenue data, P&L estimates, and financial projections
Lawsuits, disputes, and legal risk assessment
Territory rights, term length, non-compete, and transfer rules
82 legal provisions scored on a franchisee-friendliness scale
Unit growth trends, exit rates, and system trajectory
Similar to The Counter in category and investment range