Keller Williams Realty is a major real estate franchise system with 773 market centers primarily in the US and Canada. The franchise requires a $35,000 initial fee and total investment of $184K-$336K, with 6% ongoing royalties on gross commission income. The system has been declining with net unit losses for three consecutive years (2022-2024), showing concerning system health trends. The franchise faces significant legal challenges including multiple antitrust class actions and a $70M settlement. Territory rights are exclusive within awarded areas, but the franchisor retains broad competitive rights. The 5-year initial term can renew for 10 years subject to numerous conditions including remodeling requirements. Training and support appear adequate for the real estate industry. Notable concerns include no financial performance representations (Item 19), system contraction, and extensive litigation exposure.
Generated from 2025 Franchise Disclosure Document
AI-generated from FDD analysis — use as a checklist with your attorney
Total startup costs, working capital, and financial requirements
Training, marketing support, technology, and operational assistance
Royalty, marketing, technology, and other ongoing fees
Revenue data, P&L estimates, and financial projections
Lawsuits, disputes, and legal risk assessment
Territory rights, term length, non-compete, and transfer rules
82 legal provisions scored on a franchisee-friendliness scale
Unit growth trends, exit rates, and system trajectory
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