Realty Executives is a real estate brokerage franchise system using the '100% Commission Concept' model. The franchise has experienced significant challenges with net unit decline of 29 locations in 2024 and ongoing litigation including a class action. The business model offers flexibility with virtual office options and relatively low initial investment ($52,700-$430,500). However, the lack of financial performance data and declining system health raise concerns. The franchise fee structure is based on salesperson count rather than traditional percentage royalties, which may appeal to established real estate professionals but creates revenue uncertainty for franchisees. Territory rights are exclusive but the franchisor reserves significant competitive rights.
Generated from 2025 Franchise Disclosure Document
AI-generated from FDD analysis — use as a checklist with your attorney
Total startup costs, working capital, and financial requirements
Training, marketing support, technology, and operational assistance
Royalty, marketing, technology, and other ongoing fees
Revenue data, P&L estimates, and financial projections
Lawsuits, disputes, and legal risk assessment
Territory rights, term length, non-compete, and transfer rules
82 legal provisions scored on a franchisee-friendliness scale
Unit growth trends, exit rates, and system trajectory
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