17 frequently asked questions answered with data from the 2025 Franchise Disclosure Document.
The total initial investment to open a Keller Williams Realty franchise ranges from $184K to $336K (2025 FDD). This includes the franchise fee, equipment, build-out, inventory, and working capital needed before opening.
View full investment analysisThe initial franchise fee for Keller Williams Realty is $35K (2025 FDD). This one-time fee is paid to the franchisor when signing the franchise agreement and covers the right to use the brand, systems, and initial training.
View full investment analysisData sourced from the Keller Williams Realty 2025 Franchise Disclosure Document (FDD). Always review the most current FDD and consult with a franchise attorney before making investment decisions.
Keller Williams Realty requires prospective franchisees to have $150K in liquid capital (2025 FDD). A personal guarantee is also required.
View full investment analysisYes, a Keller Williams Realty franchise requires a physical location (2025 FDD). Franchisees will need to lease or purchase commercial real estate, which is a significant component of the total investment.
View full investment analysisKeller Williams Realty charges a royalty fee of 6.0% of gross sales (2025 FDD). This ongoing fee is typically paid weekly or monthly to the franchisor for continued use of the brand and support systems.
View full fees analysisThe total ongoing fee rate for a Keller Williams Realty franchise is approximately 6.5% of gross sales (2025 FDD). This includes the royalty fee, a 0.5% marketing/advertising fund contribution, a $79/month technology fee, and other recurring charges.
View full fees analysisKeller Williams Realty has been involved in 25 litigation cases over the past 3 years (2025 FDD). There are currently 15 pending cases. There is at least one class action lawsuit pending.
View full litigation analysisNo, the Keller Williams Realty franchisor has no bankruptcy filings in their disclosure history (2025 FDD).
View full litigation analysisKeller Williams Realty offers exclusive territory rights to its franchisees (2025 FDD). The franchise agreement includes encroachment protection, preventing the franchisor from placing another unit in your territory. Franchisees retain online sales rights for their territory.
View full territory analysisKeller Williams Realty currently operates 773 locations (2025 FDD) (762 franchised, 11 company-owned). The system contracted by 4.6% over the past year. The 3-year compound annual growth rate is -2.2%.
View full growth analysisThe 1-year franchisee turnover rate for Keller Williams Realty is 4.8% (2025 FDD). This includes closures, terminations, non-renewals, and transfers. A lower turnover rate generally indicates higher franchisee satisfaction and system stability.
View full growth analysisKeller Williams Realty does not include an Item 19 financial performance representation in their FDD (2025 FDD). This means the franchisor has chosen not to disclose revenue, profit, or other financial figures in the Franchise Disclosure Document.
View full financials analysisThe initial franchise agreement term for Keller Williams Realty is 5 years (2025 FDD). Franchisees can renew 1 time for 10-year periods. The total potential term is 15 years.
View full contract analysisKeller Williams Realty's post-termination non-compete clause restricts former franchisees from operating a competing business for 2 years within 10 miles of the former location (2025 FDD).
View full legal analysisYes, Keller Williams Realty's franchise agreement requires mandatory arbitration for dispute resolution (2025 FDD).
View full legal analysisKeller Williams Realty provides 24 hours of initial training over approximately 6 weeks (2025 FDD). Ongoing field support is provided on a as-needed basis.
View full support analysisYes, Keller Williams Realty provides site selection assistance to help franchisees find the right location (2025 FDD). The franchisor also provides technology support and systems.
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