SureStay Collection by Best Western is a hotel conversion franchise launched in 2024, converting existing hotels to the SureStay Collection brand. With only 4 operational units, this is an extremely new franchise system under Best Western International. The investment ranges from $880K to $2.9M for a 100-room conversion, with a $25K affiliation fee and 5% monthly royalty on gross rooms revenue. No territory protection is provided, and franchisees may compete with other BWH branded hotels. The system targets lower-midscale and upper economy hotels seeking Best Western's reservation system and brand recognition. No financial performance data is available due to the system's newness. The parent company Best Western International has strong financials with $299M in net assets and provides established hotel industry infrastructure.
Generated from 2025 Franchise Disclosure Document
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Total startup costs, working capital, and financial requirements
Training, marketing support, technology, and operational assistance
Royalty, marketing, technology, and other ongoing fees
Revenue data, P&L estimates, and financial projections
Lawsuits, disputes, and legal risk assessment
Territory rights, term length, non-compete, and transfer rules
82 legal provisions scored on a franchisee-friendliness scale
Unit growth trends, exit rates, and system trajectory
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