Side-by-side franchise comparison based on FDD data (2025, 2025 FDDs)
Smashburger
Score: 54/100
The Counter
Score: 55/100
Investment Range | $1.2M – $2.3M | $712K – $2.0M |
Franchise Fee | $40K | $35K |
Royalty Rate | 5.5% | 6.0% |
Total Locations | 194 | 11 |
FranchiseLens Score | 54/100 | 55/100 |
Litigation (3yr) | 2 cases | 3 cases |
Territory Type | None | Protected |
Growth Trend | -4.0% CAGR (3yr) | -25.9% CAGR (3yr) |