Hyatt Centric is a full-service lifestyle hotel franchise targeting transient business and leisure guests in urban markets. With only 32 total units (21 franchised), it's a small but stable system with no closures or terminations in recent years. The franchise requires substantial investment ($42.7M-$143M) for hotels with 150-300 rooms, reflecting the full-service nature and urban positioning. The 5% royalty on gross rooms revenue is standard for hotel franchises. The 20-year initial term with one 10-year renewal is longer than typical franchises. Territory protection exists during an 'AOP Term' but varies by location. Notable positives include strong brand backing by Hyatt Hotels Corporation, comprehensive training and support systems, and no post-termination non-compete restrictions. Key concerns include the massive capital requirements, complex fee structure with numerous additional charges, mandatory remodeling at renewal, and broad franchisor termination rights including immediate termination for safety threats.
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Total startup costs, working capital, and financial requirements
Training, marketing support, technology, and operational assistance
Royalty, marketing, technology, and other ongoing fees
Revenue data, P&L estimates, and financial projections
Lawsuits, disputes, and legal risk assessment
Territory rights, term length, non-compete, and transfer rules
82 legal provisions scored on a franchisee-friendliness scale
Unit growth trends, exit rates, and system trajectory
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