Caption by Hyatt is a new select service, urban lifestyle hotel brand launched by Hyatt in 2019. With only 2 total units (1 franchised, 1 company-owned) as of December 2024, this is an emerging brand with limited operating history. The investment requirement is substantial, ranging from $28.4M to $87.9M, targeting urban markets with 125-300 room hotels. The franchise includes a 5% royalty fee and 3.5% commercial services fee. Territory protection exists for 3 years after opening with radius typically up to 3 miles in urban areas. The 20-year initial term with one 10-year renewal option is longer than typical franchises. No financial performance data is disclosed due to the limited system size. This represents a high-investment opportunity for experienced hotel developers seeking to enter Hyatt's lifestyle segment, but with significant risks given the brand's infancy and lack of performance track record.
Generated from 2025 Franchise Disclosure Document
AI-generated from FDD analysis — use as a checklist with your attorney
Total startup costs, working capital, and financial requirements
Training, marketing support, technology, and operational assistance
Royalty, marketing, technology, and other ongoing fees
Revenue data, P&L estimates, and financial projections
Lawsuits, disputes, and legal risk assessment
Territory rights, term length, non-compete, and transfer rules
82 legal provisions scored on a franchisee-friendliness scale
Unit growth trends, exit rates, and system trajectory
Similar to Caption by Hyatt in category and investment range