ERA Real Estate is a real estate brokerage franchise with over 440 locations. The franchise requires a $25,000 initial fee with total investment ranging from $33,370 to $447,100. The system charges a 6% royalty on gross revenue plus 1.5% for brand marketing fund. Key concerns include declining unit count (from 472 in 2022 to 444 in 2024), no exclusive territory rights, no renewal options, and no financial performance disclosures. The franchise is suitable for experienced real estate brokers seeking brand recognition but offers limited protections compared to other franchise systems.
Generated from 2025 Franchise Disclosure Document
AI-generated from FDD analysis — use as a checklist with your attorney
Total startup costs, working capital, and financial requirements
Training, marketing support, technology, and operational assistance
Royalty, marketing, technology, and other ongoing fees
Revenue data, P&L estimates, and financial projections
Lawsuits, disputes, and legal risk assessment
Territory rights, term length, non-compete, and transfer rules
82 legal provisions scored on a franchisee-friendliness scale
Unit growth trends, exit rates, and system trajectory
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