Big Frog Custom T-Shirts is a mature custom apparel franchise system with 74 locations focused on direct-to-garment printing and custom t-shirt production. The franchise has maintained stable unit counts over recent years but shows significant performance variation, with average sales of $513K but a wide range from $145K to $1.6M. The investment range of $164K-$323K is reasonable for the category, with a standard 6% royalty and $60K franchise fee. Territory protection is based on 150K population which provides meaningful exclusivity. The system shows healthy transfer activity (10.8% rate) suggesting locations remain viable even as ownership changes. Key considerations include the wide performance variation, relatively high minimum royalty of $1,200/month after 6 months, and strong franchisor controls including spouse guarantees and extensive termination rights.
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Total startup costs, working capital, and financial requirements
Training, marketing support, technology, and operational assistance
Royalty, marketing, technology, and other ongoing fees
Revenue data, P&L estimates, and financial projections
Lawsuits, disputes, and legal risk assessment
Territory rights, term length, non-compete, and transfer rules
82 legal provisions scored on a franchisee-friendliness scale
Unit growth trends, exit rates, and system trajectory
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