Ben & Jerry's operates a mature ice cream franchise system with 154 total units, primarily franchised. The system shows stability but limited growth, with units declining slightly from 157 in 2022 to 154 in 2024. Financial performance varies significantly by location type, with tourist locations generating median sales around $600K+ while community shops perform lower. The 3% royalty rate is competitive, and the brand carries strong recognition. However, the franchise requires significant owner involvement and operates in a seasonal business category. Territory protection is strong but limited to traditional retail operations. The company's social activism stance may appeal to some operators while potentially deterring others.
Generated from 2025 Franchise Disclosure Document
AI-generated from FDD analysis — use as a checklist with your attorney
Total startup costs, working capital, and financial requirements
Training, marketing support, technology, and operational assistance
Royalty, marketing, technology, and other ongoing fees
Revenue data, P&L estimates, and financial projections
Lawsuits, disputes, and legal risk assessment
Territory rights, term length, non-compete, and transfer rules
82 legal provisions scored on a franchisee-friendliness scale
Unit growth trends, exit rates, and system trajectory
Similar to Ben & Jerry's Scoop Shops in category and investment range