Woodcraft is a mature retail franchise focused on woodworking tools and supplies with 69 total locations (58 franchised, 11 company-owned). The system shows signs of contraction with unit counts declining from 74 to 69 over three years, though financial performance appears strong with average gross sales of $1.9M. The franchise requires significant upfront investment ($574K-$753K) primarily due to large inventory requirements ($343K-$408K). Franchisees receive exclusive territories typically encompassing 350,000 people and pay a 5% royalty plus 1.5% marketing fund fee. The business model appears to require hands-on owner involvement with comprehensive training and ongoing support provided. Key concerns include system contraction and high cost of goods (62% of sales), while strengths include strong sales performance and exclusive territorial protection.
Generated from 2025 Franchise Disclosure Document
AI-generated from FDD analysis — use as a checklist with your attorney
Total startup costs, working capital, and financial requirements
Training, marketing support, technology, and operational assistance
Royalty, marketing, technology, and other ongoing fees
Revenue data, P&L estimates, and financial projections
Lawsuits, disputes, and legal risk assessment
Territory rights, term length, non-compete, and transfer rules
82 legal provisions scored on a franchisee-friendliness scale
Unit growth trends, exit rates, and system trajectory
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