Wild Bill's Soda is a small franchise system operating mobile soda stands that sell collectible mugs with unlimited refills of craft soda made with pure cane sugar. The franchise requires a $40,000 initial fee and total investment of $155,800-$214,700. The business model is seasonal, operating primarily at fairs, festivals, and outdoor events. With only 21 total units (14 franchised, 7 company-owned), this is an emerging franchise concept. Key challenges include seasonal revenue limitations, minimum performance requirements (15 events per year), and no financial performance data provided to prospective franchisees. The franchise offers territorial protection based on population (minimum 2 million) but reserves significant rights for company operations and alternative distribution channels.
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Total startup costs, working capital, and financial requirements
Training, marketing support, technology, and operational assistance
Royalty, marketing, technology, and other ongoing fees
Revenue data, P&L estimates, and financial projections
Lawsuits, disputes, and legal risk assessment
Territory rights, term length, non-compete, and transfer rules
82 legal provisions scored on a franchisee-friendliness scale
Unit growth trends, exit rates, and system trajectory
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