16 frequently asked questions answered with data from the 2026 Franchise Disclosure Document.
The total initial investment to open a Trua Senior Living Locators franchise ranges from $73K to $119K (2026 FDD). This includes the franchise fee, equipment, build-out, inventory, and working capital needed before opening.
View full investment analysisThe initial franchise fee for Trua Senior Living Locators is $53K (2026 FDD). This one-time fee is paid to the franchisor when signing the franchise agreement and covers the right to use the brand, systems, and initial training.
View full investment analysisData sourced from the Trua Senior Living Locators 2026 Franchise Disclosure Document (FDD). Always review the most current FDD and consult with a franchise attorney before making investment decisions.
No, Trua Senior Living Locators does not require franchisees to have dedicated real estate (2026 FDD). This can significantly reduce startup costs and ongoing overhead.
View full investment analysisTrua Senior Living Locators charges a royalty fee of 8.0% of gross sales (2026 FDD). This ongoing fee is typically paid weekly or monthly to the franchisor for continued use of the brand and support systems.
View full fees analysisThe total ongoing fee rate for a Trua Senior Living Locators franchise is approximately 10.0% of gross sales (2026 FDD). This includes the royalty fee, a 2.0% marketing/advertising fund contribution, a $200/month technology fee, and other recurring charges.
View full fees analysisTrua Senior Living Locators has been involved in 0 litigation cases over the past 3 years (2026 FDD). There are no class action lawsuits pending.
View full litigation analysisNo, the Trua Senior Living Locators franchisor has no bankruptcy filings in their disclosure history (2026 FDD).
View full litigation analysisTrua Senior Living Locators offers protected territory rights to its franchisees (2026 FDD). The franchise agreement includes encroachment protection, preventing the franchisor from placing another unit in your territory. Online sales are managed by the franchisor, not individual franchisees.
View full territory analysisTrua Senior Living Locators currently operates 5 locations (2026 FDD) (4 franchised, 1 company-owned). The system grew by 150.0% over the past year. The 3-year compound annual growth rate is 71.0%.
View full growth analysisThe 1-year franchisee turnover rate for Trua Senior Living Locators is 0.0% (2026 FDD). This includes closures, terminations, non-renewals, and transfers. A lower turnover rate generally indicates higher franchisee satisfaction and system stability.
View full growth analysisAccording to the Trua Senior Living Locators FDD Item 19 financial performance representation (2026 FDD), the average gross sales per unit is $678K.
View full financials analysisThe initial franchise agreement term for Trua Senior Living Locators is 10 years (2026 FDD). Franchisees can renew 1 time for 10-year periods. The total potential term is 20 years.
View full contract analysisTrua Senior Living Locators's post-termination non-compete clause restricts former franchisees from operating a competing business for 2 years within 25 miles of the former location (2026 FDD).
View full legal analysisYes, Trua Senior Living Locators's franchise agreement requires mandatory arbitration for dispute resolution (2026 FDD). The agreement includes a jury trial waiver.
View full legal analysisTrua Senior Living Locators provides 114 hours of initial training over approximately 1 weeks (2026 FDD). Ongoing field support is provided on a as-needed basis.
View full support analysisYes, Trua Senior Living Locators provides site selection assistance to help franchisees find the right location (2026 FDD). The franchisor also provides technology support and systems.
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