SureStay operates economy and extended-stay hotels with two brands: SureStay by Best Western (upper economy, $45-70 ADR) and SureStay Studio by Best Western (lower midscale/upper economy extended stay, $65-100 ADR). The system has experienced contraction with 218 units currently vs 238 three years ago. High investment range from $177K for conversions to $13.6M for new construction. Franchise fees are $35K with 4% royalty and 4% marketing fees. Territory protection is minimal at 0.25 miles. Notable positives include 15-year auto-renewable terms and no post-term non-compete. Major concerns include declining unit count, high closure rates, and no financial performance data provided.
Generated from 2026 Franchise Disclosure Document
AI-generated from FDD analysis — use as a checklist with your attorney
Total startup costs, working capital, and financial requirements
Training, marketing support, technology, and operational assistance
Royalty, marketing, technology, and other ongoing fees
Revenue data, P&L estimates, and financial projections
Lawsuits, disputes, and legal risk assessment
Territory rights, term length, non-compete, and transfer rules
82 legal provisions scored on a franchisee-friendliness scale
Unit growth trends, exit rates, and system trajectory
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