Snooze Mattress Co. is an early-stage retail mattress franchise that began franchising in 2021. The system has grown rapidly from 9 to 47 units over three years, showing strong expansion. The franchise offers mattresses, bedding accessories, and sleep-related products with dream mapping technology. Initial investment ranges from $302,200 to $859,600 with a $49,900 franchise fee. The royalty structure is hybrid at 5% of gross revenue or minimum amounts starting at $500 and scaling to $2,500. Territory protection is provided within a 2-mile radius. The Item 19 financial performance representation is based on only one affiliate-owned location showing $1.35M in gross sales with 45.4% cost of goods sold. Key concerns include the very early stage of the system, limited financial performance data, and typical franchisor-favorable legal terms including mandatory arbitration and broad indemnification.
Generated from 2025 Franchise Disclosure Document
AI-generated from FDD analysis — use as a checklist with your attorney
Total startup costs, working capital, and financial requirements
Training, marketing support, technology, and operational assistance
Royalty, marketing, technology, and other ongoing fees
Revenue data, P&L estimates, and financial projections
Lawsuits, disputes, and legal risk assessment
Territory rights, term length, non-compete, and transfer rules
82 legal provisions scored on a franchisee-friendliness scale
Unit growth trends, exit rates, and system trajectory
Similar to Snooze Mattress Co. in category and investment range