The Pritikin ICR Program is a unique healthcare franchise that licenses hospitals and cardiology practices to offer intensive cardiac rehabilitation services using proprietary methods. With no franchise fee and extremely low investment requirements ($5,730-$51,980), it targets existing healthcare providers to convert their cardiac rehab programs. The franchise charges 16-18.5% of Medicare reimbursements as ongoing fees. The system has shown strong growth from 90 to 146 units over 3 years with very low turnover rates. The business model is distinctive as it serves healthcare providers rather than consumer-facing locations, and requires specialized medical expertise and Medicare certification.
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