Mrs. Fields is a specialty bakery franchise focusing on cookies, brownies, and related baked goods with 113 franchised locations. The system has experienced decline over the past three years, losing 12 units. Financial performance shows modest average sales of $378k with significant variance ($113k-$1M range). The franchise offers no territorial protection and requires substantial investment ($189k-$496k) relative to sales performance. Training is brief at just 41 total hours. Key concerns include system contraction, lack of territory protection, and modest financial returns relative to investment.
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Total startup costs, working capital, and financial requirements
Training, marketing support, technology, and operational assistance
Royalty, marketing, technology, and other ongoing fees
Revenue data, P&L estimates, and financial projections
Lawsuits, disputes, and legal risk assessment
Territory rights, term length, non-compete, and transfer rules
82 legal provisions scored on a franchisee-friendliness scale
Unit growth trends, exit rates, and system trajectory
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