Moxie Salon & Beauty Bar is a relatively new and small hair salon and beauty services franchise with 25 total units (20 franchised, 5 company-owned). The franchise requires significant owner involvement with hands-on daily operations. Initial investment ranges from $225.9K to $464K with a $39K franchise fee. The system charges a 6% royalty on gross revenues plus 2% for advertising fund and 3% minimum for local advertising. Territory protection is strong with exclusive radius-based territories. Financial performance data shows median gross sales of $833K with significant variation ($347K to $1.95M range). The system has shown steady growth from 17 units in 2022 to 25 in 2024, with minimal closures but some transfers. Training includes 5 days of classroom instruction plus on-site support. The franchise agreement includes standard renewal rights (3 renewal terms) but requires remodeling and general release. Post-term non-compete restrictions are 2 years within 10 miles. Overall, this appears to be an emerging franchise concept in the competitive salon industry with reasonable terms but limited track record.
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Total startup costs, working capital, and financial requirements
Training, marketing support, technology, and operational assistance
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Revenue data, P&L estimates, and financial projections
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Territory rights, term length, non-compete, and transfer rules
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Unit growth trends, exit rates, and system trajectory
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