Given the royalty rate of 10.0% is above the typical 5.0-6.0% range for food and beverage franchises, how does this rate compare to your direct competitors, and what specific services and support justify this higher rate?
#1
Can you provide details about the 4 units that closed in 2022 and the 6 units that closed in 2023? What were the primary reasons for closure, and were any related to operational or support issues?
#2
Your transfer fee of $3,000 is significantly below the industry typical range of $7,500-$17,500. Why is the transfer fee set so low, and are there any additional costs associated with unit transfers that franchisees should be aware of?
#3
The franchise fee of $20,000 is below the typical range of $30,000-$40,000. Does this lower fee reflect lower initial training, site selection support, or other reduced services compared to competitors?
#4
What is included in your 'Support & Training' that scores at 100/100? Can you detail the specific training programs, ongoing support, and resources provided during the initial term and after opening?
#5
Your territory policy is non-exclusive with no encroachment protection. Under what circumstances could the franchisor open another Meet Fresh location within a franchisee's market area?
#6
The 3-year turnover rate of 17.9% exceeds the industry typical range. Can you explain what factors are contributing to this higher-than-typical rate, and what specific changes are being made to improve unit retention?
#7
With 16 non-curable defaults in the franchise agreement that result in automatic termination, can you provide specific examples of non-curable defaults and explain the circumstances under which franchisees might risk losing their franchise?
#8
The cure period for termination ranges from 5 to 30 days depending on the default. For critical operational defaults (such as food safety violations), is the 5-day cure period realistic for franchisees to remedy serious issues?
#9
Item 19 (financial performance representations) is not provided. Will you provide updated financial performance data from a representative sample of franchisees, including gross sales, operating expenses, and net profit?
#10
What is the renewal fee structure beyond the stated $5,000? Are there any additional costs or requirements to renew the franchise agreement at the end of the initial 10-year term?
#11
The 2-year, 10-mile non-compete clause applies post-termination. How strictly is this enforced, and have there been any disputes or litigation regarding former franchisees opening competing concepts within the restricted area?
#12
Given the net unit growth of only 3 units in the past year (and negative 3-year CAGR of -0.86%), what is your growth strategy for expanding the system, and what metrics indicate the franchise is gaining franchisee interest?
#13
Are there any pending litigation cases, regulatory investigations, or complaints that are not yet reflected in the 3-year litigation data, even if no formal cases have been filed?
#14
Can you clarify the difference between the 'Closed' and 'Ceased Other' categories in your unit history? What specific circumstances fall under 'Ceased Other'?
#15
What specific performance metrics or benchmarks must franchisees achieve to avoid termination for non-curable defaults related to sales, customer satisfaction, or operational standards?
#16
Is the franchisor required to provide written notice of termination intent before the automatic termination of a non-curable default takes effect, or does termination become effective immediately?
#17
What ongoing royalty costs (beyond the 10.0% royalty) are franchisees responsible for, such as marketing fund contributions, technology platform fees, or other monthly/annual charges not disclosed in the FDD summary?
#18