The transfer fee of $25,000 significantly exceeds the typical range of $5,000-$18,000 for casual dining franchises. What justifies this premium transfer fee, and is it negotiable?
#1
With an initial term of only 5 years compared to the typical 10.0-15.0 year range, what is the franchisor's strategy for ensuring unit stability and long-term franchisee investment?
#2
The non-compete clause restricts franchisees to only 5 miles compared to the typical 7.5-15.0 mile range. How does this protect franchisees from encroachment, particularly given that territory is not exclusive?
#3
Your ad fund rate is 0.5%, well below the typical 1.0-3.0% for casual dining. How do you fund adequate marketing support for franchisees with such a low contribution?
#4
Two units closed or ceased operations in 2024. Can you provide details on the reasons for these closures and whether any operational or support issues contributed?
#5
What specific support and training does the franchisor provide to help franchisees succeed, given the Support & Training score of 90/100?
#6
The dispute resolution clause requires binding arbitration with no class-wide actions. How have franchisees experienced this process, and are there any pending or historical disputes in arbitration?
#7
Personal guarantees are required from all partners, shareholders, officers, and directors. How does the franchisor enforce these guarantees, and what recourse do franchisees have if they believe enforcement is unfair?
#8
With a Financial Performance score of 40/100 and no Item 19 disclosure, what financial benchmarks or performance data can you provide to help franchisees evaluate unit profitability?
#9
The System Health score is 35/100. What specific challenges or systemic issues does this reflect, and what corrective actions is the franchisor implementing?
#10
Net unit growth has been 0 over the past year. Are you pursuing expansion, and if so, what markets or unit types are you targeting?
#11
Can you provide a breakdown of the 2 unit closures in 2024 by location, tenure, and owner circumstances (e.g., retirement, relocation, financial distress)?
#12
What percentage of franchisees have renewed their contracts at the end of their initial 5-year term, and what have been the main reasons franchisees choose not to renew?
#13
With no exclusive territory and no encroachment protection, how are franchisees protected from the franchisor opening competing units in their area?
#14
The non-renewal rate is 8.3%. Is this rate improving, worsening, or stable over the past 3 years, and what is driving franchisee non-renewals?
#15
How has the franchise system performed relative to independent Philippine restaurants in the same markets, and what competitive advantages does the Max's brand provide?
#16
What technology systems and support are provided to franchisees, given that no technology fee is charged?
#17
Can you clarify whether the 5-mile non-compete radius applies geographically, by brand, or both, and how disputes over non-compete violations are resolved?
#18