Mason's Famous Lobster Rolls

Can you provide specific reasons for the 2 unit terminations in 2024 and whether they resulted from franchisor action or franchisee default?

Why does your support and training score (85) fall below the typical range (90.0-100.0) for fast casual restaurants, and what specific training and ongoing support does the franchise provide?

What accounts for the significantly elevated termination rate of 7.1%, which is 6-7 times higher than the typical range of 0.0-1.1% for this category?

The median and average gross sales ($750,000 and $800,000) are substantially below category averages. What is driving this performance gap, and what percentage of locations fall below $500,000 in annual sales?

Can you explain why the non-compete radius of 25 miles exceeds the typical range of 5-20 miles, and how this restriction applies if a franchisee does not renew?

Of the 4 units that exited in 2024, how many were under the current ownership versus early-generation franchisees, and did any pattern or location type emerge?

What specific encroachment protections are included, given that territory is protected but not exclusive?

The franchise fee score of 83 is above typical (73.0-77.25). Are there additional costs or investments beyond the stated $35,000 franchise fee that prospective franchisees should anticipate?

What are the 8 specific renewal conditions referenced in the renewal terms, and what changes in the business or performance metrics might trigger a failed renewal?

Can you provide the breakdown of units by performance tier (top, middle, bottom quartile) and clarify how many units currently operate below the bottom quartile threshold of $400,000 in gross sales?

What happens to the 2-year, 25-mile non-compete if the franchisee chooses not to renew at the end of the initial term?

Given the rapid system expansion from 22 to 32 units in 3 years, what are the recruitment and training challenges you're experiencing, and how does this relate to the support training score below typical range?

Are there any pending legal disputes or complaints with franchisees that are not yet formalized as litigation cases?

The 2 unit closures in 2024 were not terminations—were these voluntary closures by franchisees, and if so, what reasons did they cite?

What is the average tenure of your current franchisees, and what is the renewal rate for franchisees whose initial 10-year term has expired?

How does your franchise fee ($35,000) and ongoing costs (7% total fees) compare to direct competitors, and what premium or discount does this represent?

Can you clarify the renewal fee calculation: is it always $10,000 or can it increase to one-third of the then-current franchise fee, and have you increased the franchise fee since the current franchisees signed?

What specific operational or financial benchmarks trigger a termination for cause under your franchise agreement?

Given the wide sales variance (bottom quartile $400,000 to top quartile $1.3M), what are the primary factors distinguishing high-performing from underperforming locations?