MainStay Suites is Choice Hotels' extended-stay brand targeting guests seeking residential amenities for longer stays. The system shows healthy growth with 139 units as of 2024, up from 115 in 2022. Investment requirements are substantial ($9.2-16.3M for new construction, $324K-2M for conversion), reflecting the hotel industry's capital intensity. The franchise operates on a 6% royalty plus 2.5% marketing fee structure. Notable features include a 20-year initial term with no renewal provisions, no territorial protection, and extensive franchisor control through brand standards. The system appears stable with low termination rates but moderate transfer activity. Financial performance data is provided but focuses on operational metrics rather than profitability figures.
Generated from 2025 Franchise Disclosure Document
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Total startup costs, working capital, and financial requirements
Training, marketing support, technology, and operational assistance
Royalty, marketing, technology, and other ongoing fees
Revenue data, P&L estimates, and financial projections
Lawsuits, disputes, and legal risk assessment
Territory rights, term length, non-compete, and transfer rules
82 legal provisions scored on a franchisee-friendliness scale
Unit growth trends, exit rates, and system trajectory
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