Happier at Home

The franchise fee of $49,000 is below the typical range for this category. What specific value or services justify this lower entry price compared to competitors?

Unit growth accelerated dramatically from 7 units in 2023 to 19 units in 2024 (171% growth). Was this growth driven primarily by new franchisee recruitment or conversions of existing home care providers? What is the sustainability plan for this growth rate?

The 3-year compound annual growth rate of 39.5% far exceeds the category typical range of 1.2-14.5%. How does the franchisor plan to support and train this rapid influx of new franchisees, and what support infrastructure has been added?

Transfer rate of 14.3% is nearly 3 times higher than the typical range of 0.0-5.0%. Why did one unit transfer in 2023, and what were the circumstances? Are there patterns of franchisees exiting and re-entering through transfers?

Top quartile unit sales of $884,217 are significantly below the category typical range of $1,032,402-$3,543,407. What accounts for the lower sales performance of your highest-performing units, and what is the breakdown of revenue sources?

The Financial Performance score of 54 is below the typical range of 56.5-60.0. What additional financial metrics or unit-level performance data can you provide to clarify profitability and unit economics?

Your contract provides a total potential term of 50 years (10 initial + 4 x 10 renewals), double the typical 20-year potential term. What are the specific conditions for renewal at each 10-year interval, and are there any performance benchmarks required?

The agreement includes a 2-year post-term non-compete with no mileage radius specified. Does this mean the non-compete could apply statewide or nationally? What geographic scope is intended, and how is it enforced in practice?

Renewal conditions count of 5 is below the typical range of 6.0-8.0. What are the 5 renewal conditions, and are there any that are difficult for franchisees to satisfy or that are subjective in their application?

The franchise includes mandatory software and service providers (payroll, scheduling, accounting). Can franchisees negotiate these choices, use alternatives, or must they exclusively use franchisor-designated vendors? What are the associated costs?

One litigation case was initiated against the franchisor in the past 3 years. What was the nature of this case, what was the outcome, and how has the franchisor addressed the issue that led to the litigation?

With only 19 current units, how does the franchisor currently provide ongoing operational support, training, and marketing assistance? What are the specific support resources available to franchisees?

The territory is protected but not exclusive. What encroachment protections exist in practice, and have there been instances where the franchisor or other franchisees have competed within a franchisee's protected territory?

Territory protection is described as non-exclusive with encroachment protection included. Can you define the specific boundaries of each territory and explain how conflicts between franchisees are resolved?

Item 19 financial performance data is provided. How many of the 19 current units are represented in this data, and what was the time period covered? Are these audited or franchisee-reported numbers?

Personal guarantees are required from franchisees and their spouses. Does this personal guarantee extend to the 2-year post-term non-compete obligations, and what recourse does the franchisor have to enforce the guarantee?

Disputes must be resolved through arbitration in Rochester, New York, with waivers for class actions. How many franchisees are located outside New York, and what are the expected costs for a franchisee to pursue arbitration from a distant location?

The franchisor has grown from 7 units in 2022 to 19 units in 2024. What is the franchisor's unit growth target for the next 3 and 5 years, and does rapid growth align with the quality of franchisee support?

Of the 12 net units added in the past year, how many were new franchisee recruits versus existing businesses acquired or converted? What is the retention rate of franchisees who have been in the system for 3+ years?

The Technology Fee of $425 is charged separately from the 5% royalty. Are there other ongoing fees or charges beyond royalty, ad fund, and technology fees that franchisees should expect to pay?