Given the 21 closures in 2024 and the 21.6% annual turnover rate, what specific factors drove this acceleration in unit exits? Are there geographic, market, or operational factors contributing to the increase?
#1
The non-renewal rate of 20.6% is substantially higher than the termination rate of 1.0%. Why are franchisees choosing not to renew rather than being terminated? What challenges are they citing?
#2
The 5-year initial term is significantly shorter than the typical 10-year term for home services franchises. What is the rationale for this shorter term, and are there incentives for renewal beyond the 25% renewal fee cap?
#3
With a 0.0% royalty rate, how does GoliathTech generate ongoing revenue beyond the ad fund and initial franchise fee? What are the total 5-year financial projections for franchisees?
#4
The ad fund rate of 6.0% is three times the typical rate for this category. How is this ad fund utilized, and can franchisees see itemized spending breakdowns?
#5
What specific support and training are provided, given that the Support & Training score of 75 falls below the typical range of 79.0-90.0 for home services franchises?
#6
The franchise agreement lists 22 termination causes. Can the franchisor provide a breakdown of how many times each termination cause has been invoked in the past 3 years?
#7
Given that the Financial Performance score is 40 out of 100 (below the typical 54-60 range), does GoliathTech provide Item 19 financial performance disclosures, and if so, what are the median and average gross sales for operating units?
#8
The System Health score of 30 is significantly below the typical range of 50-70. What metrics are driving this low score, and what steps is management taking to improve system health?
#9
Can franchisees request specific data on which units have closed and the reasons cited? Are there any geographic clusters or territories experiencing higher closure rates?
#10
The contract requires mandatory binding arbitration in Quebec, Canada. For franchisees operating outside Canada, what are the practical implications of this dispute resolution process?
#11
The operational control clause restricts purchases to the franchisor or approved suppliers in 8 categories. What are these categories, and how does the franchisor price these mandatory purchases relative to market rates?
#12
Late payment interest is charged at 1.5% monthly (24% annual). Has this penalty been assessed frequently, and are there any payment flexibility provisions?
#13
What are the escalating minimum purchase requirements for the franchisor's manufactured products? Provide specific dollar amounts or unit thresholds for each year of the franchise term.
#14
All equity owners must provide personal guarantees. Can prospective franchisees negotiate limited personal guarantees or escrow arrangements to reduce personal liability exposure?
#15
The 2-year/25-mile non-compete is quite broad. Has this been enforced against past franchisees, and has the franchisor pursued legal action against any franchisees operating in competing businesses post-termination?
#16
Given the 22 termination causes listed in the agreement, which causes have resulted in actual terminations in the past 3 years, and what cure periods were offered?
#17
The total potential term is only 5 years compared to the typical 15-20 years. Does this short maximum term create uncertainty for franchisees planning long-term investments?
#18
Are there any seasonal patterns to the closures observed in 2023-2024? Were certain quarters or months more affected than others?
#19
What support does GoliathTech provide to underperforming units before issuing termination notices? What intervention programs or coaching services are available?
#20