Fish & Chips Gordon Ramsay

The franchise fee of $50,000 is above the typical range for fast casual restaurants. What is included in this fee, and how does it compare to similar Gordon Ramsay franchise concepts?

The ad fund contribution of 0.5% is significantly below industry norms of 1.5-3.0%. How is marketing and brand awareness funded, and what are the anticipated customer acquisition costs for new franchisees?

With only 5 current units and 3 years of operating history, how do you define sustainability and profitability benchmarks for franchisees? What percentage of franchisees have achieved positive cash flow?

The system shows 35.72% compound annual growth rate. Is this growth driven by company-owned locations, franchise sales, or a combination? What is the target system size over the next 3-5 years?

Can you provide details on the 2 curable defaults and 7 non-curable defaults referenced in the termination clause, particularly regarding development schedule requirements?

The non-compete radius is 3 miles, significantly below the typical 5-20 mile range. What geographic analysis supports this narrower protection, and could multi-unit franchisees face encroachment concerns?

What specific performance metrics define the 'development schedule' mentioned as a non-curable default, and what flexibility exists if market conditions change?

Regarding the 10 approved supplier categories, can franchisees negotiate pricing directly with suppliers, or must all procurement occur through franchisor-designated channels?

The contract allows minimum performance thresholds for renewal eligibility. What are these specific thresholds, and what percentage of existing franchisees currently meet them?

Late payment interest is charged at 2% monthly (24% annually). Under what circumstances is this applied, and are there grace periods or payment plan options?

All disputes require binding arbitration with class actions and jury trials waived. Are there any exceptions for intellectual property disputes or disputes involving food safety and health code violations?

Personal guarantees are required from all principals with unlimited scope. Does this extend to spousal liability, and are there circumstances under which this requirement can be waived or limited?

With zero litigation cases reported, can you explain the franchisor's dispute history prior to the franchise launch? Has the Gordon Ramsay brand been involved in any disputes under different franchise arrangements?

The potential contract term of 30 years significantly exceeds typical restaurant franchises. What are the renewal terms, and can franchisees terminate early without triggering non-compete obligations?

With 4 renewal options of 5 years each, are renewal fees guaranteed to remain at $12,500, or could they increase based on inflation or system growth?

What is the franchisee's recourse if the franchisor introduces an identical or competing concept under the same brand within the 3-mile non-compete zone?

Given the early stage of the system (5 units), what operational support, training, and field support are committed in writing, and are these subject to change if the system contracts?

Can you clarify the supplier approval process for the 10 required categories, including whether alternative suppliers can be proposed and approved by franchisees?

What is the historical range of gross sales and unit-level profitability for existing franchisees, and why is this data not provided in an Item 19 financial disclosure?

If a franchisee has a dispute with a franchisor-approved supplier regarding quality or pricing, and the franchisor requires exclusive purchasing, what remedies are available?