Destination by Hyatt is a luxury resort franchise concept with extremely high investment requirements. The brand operates only 14 total units worldwide, with just 4 franchised properties. This is a passive investment model suitable for sophisticated investors and hospitality companies. The investment costs are exceptionally high, ranging from $45.8M to $253.8M, reflecting the luxury resort nature of the properties. The franchise fee starts at $100,000 or $400 per room. The system charges a 7% royalty on channel bookings and 3.5% commercial services fee. No financial performance data is disclosed. Territory protection is provided during an initial period. The 20-year initial term with one 10-year renewal option provides long-term stability. Training is comprehensive but not cost-covered. This concept targets experienced hotel operators and real estate investors interested in luxury resort properties.
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Total startup costs, working capital, and financial requirements
Training, marketing support, technology, and operational assistance
Royalty, marketing, technology, and other ongoing fees
Revenue data, P&L estimates, and financial projections
Lawsuits, disputes, and legal risk assessment
Territory rights, term length, non-compete, and transfer rules
82 legal provisions scored on a franchisee-friendliness scale
Unit growth trends, exit rates, and system trajectory
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