Question 1

What is the Denny's franchise royalty rate?

Accepted Answer

The Denny's franchise charges a royalty rate of 4.5% of gross sales, according to the latest Franchise Disclosure Document (FDD).

Question 2

What are the total ongoing fees for a Denny's franchise?

Accepted Answer

The total ongoing fee rate for a Denny's franchise is approximately 7.5% of gross sales, including royalty, marketing, technology, and other recurring fees.

Question 3

What is the Denny's franchise advertising fee?

Accepted Answer

Denny's requires a national advertising/marketing fund contribution of 3.0% of gross sales.