Deka Lash is a beauty franchise focused on eyelash extensions and related services. With a $59,900 franchise fee and total investment of $285,900-$460,850, it targets the growing beauty services market. However, the system shows concerning trends with negative net unit growth (-6 units in 2024) and high turnover rates. Financial performance varies dramatically between locations, with top performers generating over $770K while bottom performers struggle with under $40K in gross sales. The franchise offers protected 1.5-mile radius territories and requires semi-absentee to owner-operator involvement.
Generated from 2025 Franchise Disclosure Document
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Total startup costs, working capital, and financial requirements
Training, marketing support, technology, and operational assistance
Royalty, marketing, technology, and other ongoing fees
Revenue data, P&L estimates, and financial projections
Lawsuits, disputes, and legal risk assessment
Territory rights, term length, non-compete, and transfer rules
82 legal provisions scored on a franchisee-friendliness scale
Unit growth trends, exit rates, and system trajectory
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