Question 1

What is the Dairy Queen franchise royalty rate?

Accepted Answer

The Dairy Queen franchise charges a royalty rate of 4.5% of gross sales, according to the latest Franchise Disclosure Document (FDD).

Question 2

What are the total ongoing fees for a Dairy Queen franchise?

Accepted Answer

The total ongoing fee rate for a Dairy Queen franchise is approximately 9.0% of gross sales, including royalty, marketing, technology, and other recurring fees.

Question 3

What is the Dairy Queen franchise advertising fee?

Accepted Answer

Dairy Queen requires a national advertising/marketing fund contribution of 4.5% of gross sales.