Choice Hotels' Comfort brand represents a mature hotel franchise system with substantial scale but limited franchisee protections. The system offers three hotel formats (Comfort Inn, Comfort Inn & Suites, and Comfort Suites) with investment ranges from $780K for conversions to over $15M for new construction. The 6% royalty rate and 3.5% marketing fee are standard for the hotel industry. Notable concerns include the lack of territorial exclusivity, no renewal rights after the 20-year term, and franchisor-favorable termination provisions. The system shows stable unit counts but modest growth, with extensive ongoing litigation including class action lawsuits. Financial performance data is provided but limited to operational metrics rather than profitability figures.
Generated from 2025 Franchise Disclosure Document
AI-generated from FDD analysis — use as a checklist with your attorney
Total startup costs, working capital, and financial requirements
Training, marketing support, technology, and operational assistance
Royalty, marketing, technology, and other ongoing fees
Revenue data, P&L estimates, and financial projections
Lawsuits, disputes, and legal risk assessment
Territory rights, term length, non-compete, and transfer rules
82 legal provisions scored on a franchisee-friendliness scale
Unit growth trends, exit rates, and system trajectory
Similar to Comfort Inn/Comfort Inn & Suites/Comfort Suites in category and investment range