Coldwell Banker is a well-established real estate franchise system with 1,992 total units. The franchise offers a declining royalty structure starting at 5.5% and provides significant technology and brand marketing support. However, franchisees face challenges including no territorial protection, no renewal rights after the 10-year term, and potential competition from other Coldwell Banker offices and company-owned units. The system has experienced declining unit counts over the past three years. Investment costs range from $30,375 for conversion offices to $497,175 for start-up offices. The franchise includes extensive litigation history but provides strong brand recognition and marketing support through the Brand Marketing Fund.
Generated from 2023 Franchise Disclosure Document
AI-generated from FDD analysis — use as a checklist with your attorney
Total startup costs, working capital, and financial requirements
Training, marketing support, technology, and operational assistance
Royalty, marketing, technology, and other ongoing fees
Revenue data, P&L estimates, and financial projections
Lawsuits, disputes, and legal risk assessment
Territory rights, term length, non-compete, and transfer rules
82 legal provisions scored on a franchisee-friendliness scale
Unit growth trends, exit rates, and system trajectory
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