Bruster's Real Ice Cream is an established ice cream franchise with 206 total units (205 franchised, 1 company-owned) showing steady growth from 187 units in 2022. The franchise requires owner-operator involvement and offers protected territories based on 75,000 population with up to 6-mile radius. Investment ranges from $409k-$2.6M depending on location type (end-cap vs. freestanding). The system shows healthy performance with zero terminations over the past 3 years and average unit volumes of $745k with median of $673k. Cost of goods averages 24% of sales. The franchise fee is $40k with 5% ongoing royalties and 3% marketing fund contribution. Training includes 19.5 classroom hours and 62 on-site hours. Territory protection is strong but limits online sales rights. The contract offers 3 renewal periods of 10 years each but requires remodeling and releases upon renewal.
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Total startup costs, working capital, and financial requirements
Training, marketing support, technology, and operational assistance
Royalty, marketing, technology, and other ongoing fees
Revenue data, P&L estimates, and financial projections
Lawsuits, disputes, and legal risk assessment
Territory rights, term length, non-compete, and transfer rules
82 legal provisions scored on a franchisee-friendliness scale
Unit growth trends, exit rates, and system trajectory
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