Benny's is a small pizza franchise system featuring 28-inch pizza by the slice. The system is heavily company-owned with only 4 franchised units versus 28 corporate locations as of 2024. The franchise offers protected territory with radius-based exclusivity but reserves significant rights for alternative distribution channels. Initial investment ranges from $138K-$480K with a $50K franchise fee and 5% ongoing royalty. Financial performance data shows wide variation in unit performance, with sales ranging from $130K to $1.77M annually and a median of $543K. The franchise agreement includes standard but franchisor-favorable terms including spouse guarantees, liquidated damages for non-compete violations, and Virginia law/venue requirements. Notable concerns include the small franchise base, significant company ownership concentration, and restrictive covenant terms.
Generated from 2024 Franchise Disclosure Document
AI-generated from FDD analysis — use as a checklist with your attorney
Total startup costs, working capital, and financial requirements
Training, marketing support, technology, and operational assistance
Royalty, marketing, technology, and other ongoing fees
Revenue data, P&L estimates, and financial projections
Lawsuits, disputes, and legal risk assessment
Territory rights, term length, non-compete, and transfer rules
82 legal provisions scored on a franchisee-friendliness scale
Unit growth trends, exit rates, and system trajectory
Similar to Benny's Franchising LLC in category and investment range