Given the 200% unit growth in the past year (from 1 to 3 units), what is the franchisor's growth strategy and timeline for additional unit openings?
#1
The royalty rate of 4% is notably lower than the typical 5-6% range for coffee franchises. Is this rate subject to increase at renewal, and under what conditions?
#2
The ad fund rate of 1% is below typical levels. How is this fund utilized, and are there specific marketing initiatives franchisees can expect?
#3
With only 3 operating units, how does the franchisor support franchisees in a small system? What shared resources or group purchasing advantages exist?
#4
The non-compete clause of 3 years and 5 miles exceeds typical coffee franchise standards. What is the rationale, and are there geographic or industry-specific carve-outs?
#5
Item 19 financial performance data is included. Can the franchisor provide details on the average gross sales of $1,092,336 - how many units reported this, and over what period?
#6
The renewal conditions require 50% of the then-current initial franchise fee for renewal. What is the current franchise fee trend, and can you provide examples of renewal fee amounts from recent renewals?
#7
Under the termination clause with 5 curable and 20 non-curable defaults, what are examples of non-curable defaults that would result in immediate termination without cure period?
#8
The dispute resolution clause requires binding arbitration in Dallas County, Texas. Is this mandatory for all disputes, including product quality or training disagreements?
#9
Personal guarantee is required from the franchisee, and spouse guarantee may be requested at franchisor's discretion. Under what circumstances would a spouse guarantee be required?
#10
Why does Arwa Coffee require exclusive purchasing from 16 product categories including coffee beans, spices, and branded merchandise? What are the typical markups on these products?
#11
Given the small system size (3 units), how stable is the supply chain for exclusive products, and what happens if the designated supplier ceases operations?
#12
The technology fee is $100 monthly. What specific technology services, systems, or platforms does this fee cover?
#13
With zero litigation cases on record and a 3-year history, has the franchisor had any disputes with franchisees that were resolved outside of the formal legal system?
#14
The transfer fee is $10,000. Does this cover franchisor approval costs, training for the new franchisee, and any other transfer-related services?
#15
What training and ongoing support is provided to franchisees, and how is this affected by the small number of operating units in the system?
#16
Are there any development or area developer opportunities available, and what are the terms compared to single-unit franchises?
#17
The franchise fee of $35,000 is relatively low for the industry. Does this reflect a strategy to grow the system rapidly, or are there additional costs not included in this figure?
#18
What is the franchisor's financial stability and track record? How long has the company operated its own corporate locations?
#19
The renewal terms require full compliance throughout the initial term. What specific compliance metrics or KPIs are evaluated, and how are they measured?
#20